Real Estate Sales Tool

Fresh Form Marketing produced this video as a sales piece for a Real Estate company in Northern Washington.  
Video is a powerful tool, and while technicals are great when it comes to real estate, it's important to evoke the emotional aspects of the property in the buyer as well.  
That is what this production aims to do.  
https://www.youtube.com/watch?v=peusarZkhso
Click on the link above to view on YouTube

SEO Isn't Dead, But it Won't Be Fooled Anymore.

While doing SEO diagnosis for a client yesterday, we found an issue that was hurting their rankings on organic search listings.  It was a link to my clients website that an advertising outlet put on their "directory" web page.  It's all too common for advertising outlets (TV and Radio stations, papers, magazines, etc.) to monezite their own directories on their websites and call it "adding value" to advertising packages, and claiming outdated benefits for optimizing your site.  Unfortunately for the un-informed buyer, this is now the opposite of helpful.

Google has started deciphering between what it calls natural and unnatural links to your site.  If you are advertising in a newspaper, and they gave you a "bonus" by linking your website in their business directory, it could actually be hurting you based on criteria search engines are now looking for.  To know for sure, you need someone who knows what to look for on your behalf.

Stay Fresh in marketing.  

Staying Fresh in Branding

Let's pretend you're a marketer put in charge of a brand that's been around since 1934.  A possible benefit being that it's so established in years.  A possible downside however is getting over perceptions of an "old" or "dated" company image; and perhaps even stigmas that the brand is not for the under-70 crowd.

They sell hygiene products under a brand name that has been around over 80 years.  Old Spice is a winner in the creative category for us; still staying "fresh" in branding:

http://www.youtube.com/watch?v=yZlyL2OXmV4

http://www.theverge.com/2015/4/11/8388797/old-spice-twitch-nature-adventure-marketing-stunt

On Color Selection :::

Psychology of Color

One of the greatest choices in design and marketing is perhaps color.  

This infographic examines the psychology of color and looks at some common associations of different colors. It shows importance of color to consumers and characteristics of many individual colors.

While color can be appealing to us visually, a lot more is going on behind the scenes than just an aesthetic. Powerful psychological cues are triggered when we view different colors. Colors evoke emotions, moods and feelings. Whether you are a designer or a consumer, knowing the power of color psychology can help you make better decisions.

SOURCE: http://www.webpagefx.com/blog/web-design/psychology-of-color-infographic/